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Marketing and Media Manager at Berklee College of Music in Boston, MA

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Description

Job Description

The Marketing and Media Manager (MMM) serves as the primary manager for promotion and publicity needs of the Office of Education Outreach. Under the direction of the Associate Vice President of Education Outreach, the MMM will oversee the planning and execution of successful marketing campaigns for Berklee City Music National, Berklee City Music Boston, and Community Affairs and Campus Engagement. The MMM must show flexibility and thrive in a collaborative, fast-paced, idea-driven, and creative environment. He/she will supervise multiple teams of work-study students and manage contracted hires in order to increase the visibility of the Office of Education Outreach by providing editorial support, creative guidance, and project management for high priority web, video, and publicity projects.

 

ESSENTIAL FUNCTIONS/PRIMARY DUTIES AND RESPONSIBILITIES: 

  • Work with the Education Outreach team to develop and implement an effective online communications strategy using various communications channels, including Education Outreach websites, social media sites like Facebook, Twitter, and YouTube, blogs, e-newsletters, and webinars.
  • Responsible for planning, forecasting, and implementing marketing programs and promotions to increase the visibility of the program through a collaborative process that includes input and assistance from multiple team members from throughout the Office of Education Outreach.
  • Manage the department’s relationships and contracts with independent contractors, consultants, and external vendors such as web developers, publicists, video production companies, photographers, etc. The MMM will oversee procurement of these vendors dependent on project parameters, and will actively solicit a diverse group of vendors to meet the needs of the department.
  • Serve as the Office of Education Outreach’s primary point of contact with contracted PR firms as well as with the Office of Media Relations.
  • The MMM will ensure the consistency of Berklee branding and business objectives by working in conjunction with other departments on campus such as the offices of External Affairs, Communications, Media Relations, and IT.
  • Responsible for the department’s web presence and content management system including BerkleeCityMusicNetwork.org and Education Outreach sections of Berklee.edu. The MMM will manage website editing, multimedia content creation, and the design of new sites.
  • Manage the department’s social media accounts – including Facebook, Twitter, and YouTube – to showcase the work of Berklee City Music National, Berklee City Music Boston, and Community Affairs and Campus Engagement.
  • Oversee the creation of video features for the Office of Education Outreach.
  • Collaborate with public relations departments at network sites to create visibility for Berklee City Music through the use of press releases and the Berklee brand.
  • Provide editorial oversight for all Education Outreach print marketing collateral, ensuring their quality and consistency. The MMM will also assist with design, development, and implementation of marketing collateral as needed.
  • Develop and manage the marketing budget for the Office of Education Outreach.

Required Experience

DISCLAIMER:

 

 

The above information on this position description has been designed to indicate the general nature and level of work performed by individuals within this classification.  It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.  Requirements are subject to possible modification to reasonably accommodate qualified individuals with disabilities.  This document does not create an employment contract, implied or otherwise, other than an “at will” employment relationship.

External and internal applicants, as well as position incumbents who become disabled as defined under the Americans With Disabilities Act, must be able to perform the essential job functions (as listed) either unaided or with the assistance of a reasonable accommodation to be determined by management on a case-by-case basis.

 

 

*** Application Instructions Specific to this Position ***

 

Currently enrolled Berklee students may not apply for staff or faculty positions.

 

Applicants who are both interested and qualified should submit the following materials:

 

  • Cover letter that addresses the applicant’s capabilities and experiences.
  • A resume or CV.

 

 

Incomplete applications will not be considered.  The position will remain open for applications until filled.

 

 

Berklee College of Music is committed to increasing the diversity of the college community and the curriculum. Candidates who can contribute to that goal are encouraged to apply and to identify their strengths in this area.

 

 

 

Additional perks:

Berklee provides a diverse and inclusive work environment

We all share a universal love for listening to, and creating music

We work on Macs

Great benefits

Job Location

Boston, Massachusetts, United States

Position Type

Full-Time/Regular

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