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Director - Direct Response Television
at ALSAC/St. Jude Children’s Research Hospital
Memphis, TN

Director - Direct Response Television
at ALSAC/St. Jude Children’s Research Hospital
Memphis, TN

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Description

Job Description

Responsible for overseeing the planning, execution and ongoing data analysis of assigned donor acquisition, development and/or cultivation programs fordirectresponse televisionand leading a team of professionals in the development and execution of traditional and nontraditional direct marketing plans to promote and increase St. Jude's brand awareness. Works closely with all Sr. Directors of Direct Marketing to ensure all strategies and tactics are aligned withdivisional and ALSAC's Strategic Plan and fundraising objectives. Creates operational and logistical solutions to drive departmental and enterprise wide initiatives. Accountable for final sign off of multichannel marketing pieces. Leads execution of projects as delegated by Sr. Leadership of Directing Marketing.

  • Requires a thorough knowledge of fundraising andmarketing through direct response television.
  • Requires previous management experience.
  • Understands data processing applications including Microsoft Word and Microsoft Excel.
  • Excellent verbal and communication skills
  • Requires Bachelor's degree and a minimum of 6years of combined fundraising and marketing experience.

ALSAC is an equal employment opportunity employer.

ALSAC does not discriminate against any individual with regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, transgender status, disability, veteran status, genetic information or other protected status.

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